Crotalus Creatives | Full-Service Marketing & Sales Solutions

Full-Service Marketing & Sales Solutions

Build. Track. Automate. Scale.

From sales team development to custom CRM automations, we provide the complete technology stack and strategic insights your business needs to dominate your market.

11+
Years of Sales Experience
3+
Years Running Agency
Pro
Ninja Warrior Athlete
100%
Data-Driven Approach

What We Deliver

End-to-end solutions that transform your business operations, from team building to full marketing automation

🎯

Sales Team Building

Build high-performing sales teams from the ground up with expert recruitment, structured training programs, and proven systems that drive consistent revenue.

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Data Tracking & Attribution

Crystal-clear insights into your marketing performance with comprehensive ad attribution analysis and real-time dashboards that show exactly what’s working.

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Website Development

Custom-coded websites built for conversions, not just aesthetics. Fast, responsive, and optimized for both user experience and search engines.

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CRM & Automation

Complete Go High Level buildouts with sophisticated automations that nurture leads, close deals, and run your business on autopilot.

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Marketing Strategy

Data-backed marketing strategies that maximize ROI. We use real attribution data to optimize every dollar you spend on customer acquisition.

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Sales Operations

Complete sales infrastructure setup including processes, tech stack implementation, and ongoing optimization to scale your revenue operations.

Ready to Transform Your Business?

Let’s build something exceptional together. From strategy to execution, we’ve got you covered.

Schedule a Consultation

Complete Service Suite

Everything you need to build, track, automate, and scale your business operations

🎯

Sales Team Development

Build world-class sales teams that consistently hit their numbers.

  • Strategic recruitment and talent acquisition
  • Comprehensive onboarding programs
  • Sales process design and optimization
  • Performance tracking and coaching
  • Compensation structure planning
  • Team culture development
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Data Tracking & Attribution

Know exactly where your revenue comes from with precision tracking.

  • Multi-touch attribution modeling
  • Custom analytics dashboards
  • Conversion tracking setup
  • ROI analysis and reporting
  • A/B testing implementation
  • Marketing channel optimization
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Custom Website Development

High-performance websites built with clean code and conversion focus.

  • Custom coded solutions (no templates)
  • Mobile-first responsive design
  • SEO optimization built-in
  • Fast loading speeds
  • Integration with CRM systems
  • Ongoing maintenance and support
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Go High Level CRM Buildouts

Complete CRM implementation with advanced automation workflows.

  • Full platform setup and configuration
  • Custom automation sequences
  • Pipeline and funnel design
  • Email and SMS campaigns
  • Appointment scheduling integration
  • Team training and documentation
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Marketing Strategy & Execution

Data-driven marketing that actually drives revenue growth.

  • Market research and competitor analysis
  • Customer journey mapping
  • Content strategy development
  • Paid advertising management
  • Email marketing campaigns
  • Continuous optimization and testing
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Sales Operations & Systems

Complete sales infrastructure for predictable, scalable revenue.

  • Sales process documentation
  • Tech stack selection and setup
  • Lead routing and management
  • Sales enablement materials
  • Performance metrics and KPIs
  • Forecasting and planning tools

Technologies We Work With

Go High Level

Custom Code

Google Analytics

Meta Ads

Google Ads

Zapier

Webhooks

Need a Custom Solution?

Every business is unique. Let’s discuss how we can tailor our services to your specific needs.

Book a Strategy Call

Meet The Team

Three specialists united by one mission: building systems that drive real business growth

Leon Shorts
Founder & Sales Strategist

Leon Shorts

Sales Team Building & Strategic Growth

I’m Leon Shorts, and I bring the same relentless focus to building businesses that I bring to conquering obstacle courses as a professional Ninja Warrior competitor.

Since 2019, I’ve been in the trenches of sales, learning what actually drives revenue and what’s just noise. In 2022, I took that knowledge and launched this agency to help other businesses build the kind of sales and marketing systems that create predictable, scalable growth.

My specialty is the complete package: building high-performing sales teams, implementing sophisticated data tracking to understand exactly what’s working, and creating strategies that turn marketing spend into revenue.

I don’t just tell you what to do—I build it with you. From recruiting your sales team to designing your entire go-to-market strategy, I’m hands-on with every project.

The mental toughness, strategic planning, and precision execution required in Ninja Warrior directly translates to how I approach business challenges. Every obstacle has a solution, you just need the right strategy and the discipline to execute.

Monique Rellis

Web Design & Social Media Strategy

Monique is our creative powerhouse, transforming business visions into stunning digital experiences that actually convert visitors into customers.

With a deep understanding of both design aesthetics and user psychology, Monique crafts websites that don’t just look beautiful—they’re strategic tools built to guide prospects through your sales funnel with precision.

Her social media planning goes beyond posting pretty pictures. Monique develops comprehensive content strategies that build authentic engagement, establish brand authority, and create communities around your business.

From wireframes to final designs, from content calendars to viral campaigns, Monique ensures every pixel and every post serves a strategic purpose in your growth plan.

When you work with Monique, you’re not just getting a designer—you’re getting a strategic partner who understands how digital presence translates to business results.

Monique Rellis
Creative Director
Michael Underwood
Automation Architect

Michael Underwood

CRM Automation & Data Systems

Michael is the technical mastermind behind our automation solutions, turning complex business processes into seamless, automated workflows that run 24/7.

As our automation specialist, Michael builds complete CRM systems in Go High Level that handle everything from lead capture to customer nurturing to deal closing—all without you lifting a finger.

His expertise in data tracking systems means you’ll finally understand exactly where your customers come from, which marketing channels actually work, and how to optimize every dollar you spend on acquisition.

Michael doesn’t just set up tools—he engineers entire operational ecosystems. Every automation sequence, every data pipeline, and every integration is designed to eliminate manual work while increasing accuracy and insights.

With Michael on your side, you get the power of a full tech team without the overhead. Your business runs smarter, faster, and more profitably.

Our Journey Together

2019

Leon enters the sales world, mastering customer acquisition and revenue generation in competitive markets.

2022

Leon founds the agency with a vision to provide complete, integrated marketing and sales solutions.

2023

Monique and Michael join the team, bringing world-class web design and automation expertise to create a full-service powerhouse.

Present

Together, we’re helping businesses build unstoppable sales operations with custom websites, CRM automations, data-driven strategies, and expert sales team development.

Marketing for Ninja Warrior Gyms & Fitness Centers

I don’t just compete in ninja warrior—I understand the business. Let me help you fill your gym, build your community, and scale your fitness brand with strategies that actually work.

Why Work With Me?

As a professional Ninja Warrior athlete, I know your world from the inside. I understand what drives people to join a ninja gym, what keeps them coming back, and what makes them evangelize your brand to their friends. This isn’t theoretical marketing—this is insider knowledge combined with proven business systems.

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Membership Growth Systems

Build automated lead generation funnels that bring qualified prospects to your gym 24/7. From Facebook ads to landing pages to follow-up sequences, we create systems that turn clicks into committed members.

  • Targeted social media advertising campaigns
  • High-converting landing pages and trial offers
  • Automated email and SMS nurture sequences
  • Lead tracking and attribution analytics
  • Referral program implementation
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Complete CRM & Automation

Custom Go High Level buildouts designed specifically for gyms and fitness centers. Manage leads, automate member communications, handle class bookings, and streamline operations—all in one system.

  • Member management and onboarding automation
  • Class scheduling and reminder systems
  • Payment processing and billing automation
  • Re-engagement campaigns for inactive members
  • Staff management and communication tools
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Social Media & Content Strategy

Build a powerful online presence that showcases your gym’s energy, community, and results. We create content strategies that turn your members into influencers and your Instagram into a lead generation machine.

  • Content calendars and posting strategies
  • Video content planning and templates
  • Member spotlight and transformation stories
  • Community engagement tactics
  • Local SEO and Google Business optimization
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Custom Website Development

Your website should be as impressive as your facility. We build high-performance websites that showcase your gym, handle online bookings, process memberships, and convert visitors into trial sign-ups.

  • Mobile-responsive custom design
  • Online class scheduling integration
  • Membership sales and trial booking
  • Photo/video galleries that sell
  • Fast loading speeds and SEO optimization
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Sales Team Training

Your front desk team is your sales team. We train them on proven gym sales processes, objection handling, tour strategies, and closing techniques that maximize conversion from trial to membership.

  • Sales process design and documentation
  • Tour and consultation scripts
  • Objection handling frameworks
  • Follow-up and nurture strategies
  • Performance tracking and coaching
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Data Tracking & Analytics

Know exactly where every member comes from and what marketing actually drives ROI. We implement comprehensive tracking so you can make data-driven decisions about your marketing budget.

  • Marketing attribution setup
  • Member acquisition cost tracking
  • Custom analytics dashboards
  • Retention and churn analysis
  • Monthly reporting and optimization

What Success Looks Like

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Predictable Lead Flow

Stop hoping people walk through the door. Get consistent, qualified leads coming to your gym every single week through automated marketing systems.

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Higher Conversion Rates

Turn more trials into paying members with optimized sales processes, better follow-up systems, and trained staff who know how to close.

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Time Freedom

Stop doing manual follow-up. Automation handles the repetitive tasks so you can focus on coaching, community building, and growing your business.

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Clear ROI

Know exactly what’s working with comprehensive tracking. Make confident decisions about where to invest your marketing budget for maximum returns.

Gym Types We Specialize In

Ninja Warrior Gyms OCR Training Facilities CrossFit Boxes Rock Climbing Gyms Parkour Centers Functional Fitness Boot Camp Programs Martial Arts Studios Youth Athletic Training Personal Training Studios

Ready to Fill Your Gym?

Let’s build a marketing system that brings you consistent leads, automates your operations, and helps you scale your fitness business. I understand the ninja warrior and fitness industry—let me put that knowledge to work for you.

Let’s Build Something Great

Ready to scale your sales, automate your operations, and dominate your market? Let’s talk.

Connect With Us

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© 2026 Crotalus Creatives – Building Teams. Tracking Data. Automating Success.

Pro Ninja Warrior | Sales Expert | Full-Stack Solutions Provider